LIFELINK
Advertising
Annual 2023
Working at Oneighty / FCB˚ Agency, I was part of the concept development for an Ad Campaign for one of our clients, Lifelink.
LifeLink Foundation is a non-profit community service organization dedicated to the recovery of life-saving and life-enhancing organs and tissue for transplantation therapy.
One of the concepts for Lifelink's Campaign was called Scrabble.
We wanted to establish that organ donors are donating more than just an organ, they are creating a link that saves a life.
That heart, kidney or lung is the link of "life giving" between the donor and the recipient.
Because by becoming an organ donor, you are saving a life.
Client : Lifelink
Team: [ Scrabble Concept ]
Creative Direction -
Chief Creative Officer
Enrique Solar Armstrong
Art Direction -
Art Director
Valeria Gaudier
"When you donate your pancreas, you save a life.
Become an organ donor at lifelinkfoundation.org"
The Lifelink Scrabble Campaign made it in the 64th edition of Communication Arts 2023 Advertising Annual!
"When you donate your kidneys, you save a life.
Become an organ donor at lifelinkfoundation.org"
