LIFELINK
Advertising
Annual 2023
Working at Oneighty / FCBËš Agency, I was part of the concept development for an Ad Campaign for one of our clients, Lifelink.
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LifeLink Foundation is a non-profit community service organization dedicated to the recovery of life-saving and life-enhancing organs and tissue for transplantation therapy.
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One of the concepts for Lifelink's Campaign was called Scrabble.
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We wanted to establish that organ donors are donating more than just an organ, they are creating a link that saves a life.
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That heart, kidney or lung is the link of "life giving" between the donor and the recipient.
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Because by becoming an organ donor, you are saving a life.
Client : Lifelink
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Team: [ Scrabble Concept ]
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Creative Direction -
Chief Creative Officer
Enrique Solar Armstrong
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Art Direction -
Art Director
Valeria Gaudier
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"When you donate your pancreas, you save a life.
Become an organ donor at lifelinkfoundation.org"
The Lifelink Scrabble Campaign made it in the 64th edition of Communication Arts 2023 Advertising Annual!
"When you donate your kidneys, you save a life.
Become an organ donor at lifelinkfoundation.org"
